Sounds good – W unveils first sound suite in North America
Seattle, Washington – 18 April 2017 –
Marriott’s W Hotels unveiled the first W Sound Suite to launch in North America at W Seattle. The private music studio, writer’s room and lounge offers a retreat for musicians and producers to write and record tracks while on the road. Hotel guests are also able to get in on the fun by booking the studio to live out their rockstar dreams.
The W Sound Suite at W Seattle follows the opening of the world’s first W Sound Suite at W Bali – Seminyak last year, with additional W Sound Suites set to debut at W Hollywood and W Barcelona in the coming months. W Sound Suites are in part the brainchild of the W brand’s North American Music Director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. He worked with W Seattle to optimize the Sound Suite’s layout and select equipment for professional use and sound quality.
Under DJ White Shadow’s direction, the W Sound Suite at W Seattle has been outfitted to professional specifications in a stylish, comfortable and sound-proof space, offering the latest in studio technology. In anticipation of the launch, W Hotels and Coca-Cola partnered with industry leader, Native Instruments, to outfit the Sound Suite with the latest generation of the world’s leading production suite (Komplete 11), a state-of-the-art control keyboard (Komplete Kontrol S-Series), the cutting edge groove production system used by hip-hop producers around the globe (Maschine) and an all-in-one DJ system (Traktor Kontrol S8). W Hotels also worked with world-renowned audio company, Shure, to provide new SHR440 headphones, X2u microphones, KSM32/SL microphone condensers and BETA®181 microphone for the ultimate recording experience.
The W brand’s longstanding global partner, Coca-Cola, has been instrumental in bringing the Sound Suite concept to life. Elements of the studio’s aesthetic, envisioned by Josh Held Design, pay tribute to Coca-Cola including Coca-Cola red accents and a mural by Ames Brothers with subtle Coca-Cola references. Coca-Cola has used music to tell its brand story for over a century, bringing its campaigns into the pop culture lexicon.
In tandem with the debut of the latest W Sound Suite, W Seattle will offer an exclusive “Rider Menu” for Sound Suite guests, celebrating everyone’s inner rock star and indulgences. Inspired by the iconic ‘rider’ every musician provides before a performance, this menu includes:
- Make It Rain // Seattle-style hot dog with cream cheese, selection of local IPAs, house-made bourbon ice cream
- Queen Bey // Bottle of Dom Perignon, champagne truffles, oysters, eye mask, fresh white florals
- American Bad A$$ // PBR, red Solo cups, moonshine, fried chicken sliders, fried pickles, French fries
- Mo’ Money Mo’ Problems // Top-shelf bar with private bartender, boozie ice cream, taro chips and chef’s selection of house-made spreads (garlic humus, citrus baba ghanoush, caramelized onion jam)
- All Nighter // Six pack of Coca-Cola, locally-sourced chocolate covered espresso beans, donut holes with dipping sauce & house-made salted caramels