Snaplication attracts Millennials – McDonald’s launches hiring by Snapchat – Short video of applicants in virtual work uniforms
Sydney, Australia – 11 April 2017 –
McDonald’s goes new ways in recruiting: In Australia, the fast-food giant calls for applications via Snapchat. The company has developed a topic-oriented setting, through which applicats slip into a virtual McDonald’s uniform. A ten-second video is created, which is then sent as “snap-on”. About 65 percent of the applicants are under 18.
McDonald’s, on the other hand, try to address a younger target group and get PR for the campaign. Once the snap-in has been reviewed, the applicants are forwarded to the “Digital Careers Hub” page, where they can download an application form. If you actually send your application via Snapchat, this can be published in the course of the ongoing marketing campaign. According to Shaun Ruming, Chief Operating Officer of McDonald’s Australia, the ten-second video is not a complete substitute for the traditional recruitment process.
Insights into personality
“A personal interview will not be replaced by the application via Snapchat, but we will include it in our evaluation,” says Ruming. “This process helps us to find a positive and lively personality,” adds the COO. This is particularly beneficial for customer service activities. From Friday, Snapchat users should be able to complete their application via Snapchat. Jobseekers can access the app via a link on the McDonald’s website.