Rosewood hotel group is an innovator of global style
Paris, France – 21 August 2017 –
Rosewood Hotels & Resorts announced the launch of a new global advertising campaign developed in partnership with Studio Dangin, a creative agency renowned for its collaborations with the world’s most influential fashion, lifestyle, and fragrance brands, including Balenciaga, Balmain, Lancôme, Prada, Alexander Wang, and Vera Wang.
The new campaign reimagines Rosewood’s A Sense of Place philosophy while simultaneously positioning the luxury hotel group as an innovator of global style with a growing presence in Europe and Asia. Embodying a new-age and arresting vision of luxury that is unprecedented in traditional hospitality advertisements, the campaign is comprised of powerful photography and five short films that feature “The Rosewood Regulars” at Rosewood’s newest property in Paris, Hôtel de Crillon.
“The opening of Hôtel de Crillon marks a milestone for the Rosewood Hotels & Resorts brand, and presented the perfect moment to launch this innovative advertising campaign,” says Sonia Cheng, chief executive officer at Rosewood Hotel Group. “The campaign brings our Sense of Place philosophy to life in a new way, and is the perfect way to celebrate the next stage of this timeless Parisian landmark, as well as the Rosewood brand as we continue our thoughtful expansion around the globe.”
Launching in September 2017, the campaign encompasses print and digital advertisement placements in key global publications.