Pentahotels to refresh brand – Urban jungle style, gamification and living lobbies – „We don’t do normal“
Frankfurt, Germany – 26 July 2017 –
Pentahotels, the neighbourhood lifestyle hotel group, revealed today its new brand message – “We don’t do normal” – introducing a fresh and disruptive vision within the traditional hospitality industry, as the brand gears up for ambitious expansion plans in new premium destinations worldwide. Expansion will begin with its second pentahotel in Hong Kong opening today and the brand’s first hotel in Russia, in Moscow, opening next year.
Pentahotels’ global brand refresh underlines the brand’s competitive advantages designed to meet the changing demands from a new generation of urban nomads. This refresh reinforces the … Read More