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Marrakech hotel rebranded as Fairmont

Profile Photo By: Steve Shellum
April 18, 2017

Marrakech hotel rebranded as Fairmont

Marrakech, Morocco – 18 April 2017 – 
AccorHotels signs a management agreement with New Mauritius Hotels that will see the group relaunch an existing property under the Fairmont Hotels & Resorts brand next month.

The reflagging will mark a major step for the luxury brand in Africa.

Fairmont Royal Palm Marrakech
Fairmont Royal Palm Marrakech

Located just 12 kilometres from Marrakech, Fairmont Royal Palm Marrakech is located in a century-old olive grove, spanning 231 hectares with uninterrupted views of the Atlas Mountains. Resort amenities including a 6,608-metre, 18-hole golf course created by Cabell B. Robinson.

Olivier Granet, chief operating officer and managing director of AccorHotels Middle East & Africa said: “We are delighted to have the first Fairmont hotel in operation in Morocco, a unique brand that represents some of the most iconic and distinctive hotels in the world.
“Morocco is a strategic market for us and one in which we are witnessing solid growth and momentum. With 37 hotels currently within our portfolio, we look forward to complementing the country’s already robust tourism development plan, and to reinforce our global development objective for Africa overall by doubling our network to reach 200 hotels.”

Featuring 134 guestrooms including five Presidential Suites, one Penthouse Suite, and 10 Prince villas, the resort also offers 94 private residences consisting of two, three and four-bedroom villas. Subsequent phases of the development will include both Fairmont Royal Palm Residences and Fairmont Royal Palm Estates, joining Fairmont’s portfolio of branded private residences.


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