Loyalty programs held hotels grab bigger share of reservations
Washington, D.C. – 19 July 2017 –
Reuters put out a story about hotel loyalty programmes helping US chains such as Hyatt, Hilton and Marriott score more bookings on their own websites and luring customers from online travel agents that had seen commissions balloon to an estimated US$3.5 billion a year.
The report said that grabbing a bigger piece of the reservations pie has become a priority for chains trying to limit the flow of commission dollars to companies like Expedia and Priceline. “It’s costly for hotel companies,” said Telsey Advisory … Read More