Latest highlight in Las Vegas – Exports Arena to open at MGM’s Luxor hotel in 2018
Las Vegas – 12 April 2017 –
Allied Esports, the world’s leading network of esports venues, and Esports Arena announced plans for a new dedicated esports venue to be developed at Luxor Hotel and Casino. The new Esports Arena Las Vegas, scheduled to open in early 2018, will become the first permanent esports venue on The Strip and will be the center of Allied Esports’ growing global network of esports properties spanning North America, Europe and China.
Esports Arena Las Vegas will combine the best of interactive entertainment and Las Vegas nightlife, and become the global epicenter for esports experiences. With design and programming contributions from Allied Esports’ enterprises around the world, its North American arm Esports Arena will take the lead in bringing the Las Vegas concept to life. Naming rights opportunities for Esports Arena Las Vegas are also being considered.
Esports Arena is working with Luxor and renowned design firm YWS Design & Architecture to transform the space currently occupied by a 30,000-square-foot nightclub into a multi-level arena complete with a competition stage, LED video wall, telescopic seating, daily gaming stations, a robust food and beverage offering, and state-of-the-art streaming and television-quality production studios. The arena will provide a ready-to-go championship destination for tournaments, leagues and high stakes match-ups in a setting designed to deliver an unparalleled fan experience.
The Esports Arena brand launched in Santa Ana, Calif. in 2015 with the opening of North America’s first dedicated esports facility. Since then, the company has created both an online and offline social and competitive gaming experience that has attracted game developers, sponsors and hundreds of thousands of players and fans from the many game communities to events in Santa Ana, and reached millions of viewers around the world with its live online broadcasts and post-produced content. The first step in its North American expansion was the announcement of Esports Arena Oakland last year, which will be opening its doors in the coming months.
Esports Arena’s expansion plans are focused on creating a market-based ecosystem for the future of esports. The company is planning to announce 10-15 Esports Arena locations in North America over the next few years and is working to address some of the challenges that exist in esports today, including a professional path for aspiring amateurs, improving team-player relations, strengthening overall player health and financial stability, and limiting barriers of entry for sponsors.