Do I need to invest a lot of money to be innovative?
By HL member Lucé Rodrigues
Innovation is one of the drives to be successful in the business world. Why? Nowadays everyone know is connected, from the little young kid to our grandmother who watch recipe channels on YouTube. Information is accessible in your hand in matter of second. The costumers became more demanding about products and specially services. Plus, the Generation “Y” grew up and nowadays belongs to buying power group. This is one of the reasons why big companies are adapting themselves (Marriott launched “Moxy Hotels”) and new ones are growing fast (The Student Hotel in the Netherlands or and Prizeotel in Germany) to attend this real demand.
How to attract those targets to my hotel? People are getting tired to have standard “bored” services. They are looking for something more, some different and something that makes their holiday unforgettable or business trip more enjoyable. Simple solution: being innovative.
The first idea which people have in mind when “innovations term” are applied are, most of the cases, connected with technology. It leads to some manager already connected to a big amount of investment needed. However, to be innovative you just need to be creative and think out of the box.
Simples ideas could also be innovative and attract new consumers to your enterprise. As a sample, Sulzfluh Hotel in Switzerland, offering rooms with candles instead of lamps or the Goljer Restaurant in Astene, Belgium which offer the guests to cook their own dinner instead to traditional way to order a meal and wait for it.
Creativity is one of the main keys to reach the success. Do some benchmarking in other branches around the globe and be aware about your clients’ needs and wishes.
Read more from Lucé Rodrigues: https://germanyforyoublog.wordpress.com/