Hilton launched new hotel brand – Tapestry Collection by Hilton with 7 hotels in U.S. – Positioned in the upscale segment just below Curio
McLean, Virginia – 23 January 2017
Hilton Worldwide launched it’s 14th hotel brand with seven hotel partners in the U.S. – Tapestry Collection by Hilton.
Each hotel will maintain its individual spirit, offering guests an experience that is approachable and familiar as well as different from other hotels. In addition, each stay is backed by the reassurance of the Hilton name as well as its unmatched commercial engine and award-winning Hilton HHonors program. Seven hotels have signed letters of intent with the collection in the following cities: Syracuse, N.Y.; Chicago, Ill.; Nashville, Tenn.; Warren, N.J.; Hampton, Va., and two in Indianapolis, Ind. The collection has an additional 35 deals in process, with the first property expected to convert to Tapestry Collection by Q3 2017. Further additions to the collection will be announced in the coming months.
The Tapestry Collection by Hilton is positioned in the upscale segment just below Curio – A Collection by Hilton, which has been highly successful since launching in 2014. Curio today operates more than 30 upper upscale hotels in seven countries with another 45 in the global development pipeline. Hilton has launched several brands in the past decade including Home2 Suites by Hilton in 2009, Curio – A Collection by Hilton in 2014, Canopy by Hilton in 2014 and Tru by Hilton in 2016. Combined, they have added 20,000 rooms to the Hilton footprint, with another 66,000 in the pipeline.