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Hilton claims industry-first benefits in loyalty programme revamp

Profile Photo By: Steve Shellum
February 2, 2017

Hilton claims industry-first benefits in loyalty programme revamp

McLean, Virgina – 02 February 2017 –
Hilton announces what it claims are “industry-first benefits” for all 60 million members of its guest loyalty programme, Hilton Honors.

Guided by extensive consumer feedback, the company says Hilton Honors is now the “first and only” loyalty programme that will offer members the choice to flexibly combine points and money for a hotel stay, to use their points at Amazon.com, to allow family and friends to combine their points for free, and the ability to extend Diamond status when life puts travel on pause.

“At Hilton, we are committed to continually innovating to deliver exceptional experiences for our guests,” says Christopher J. Nassetta, Hilton’s president and chief executive officer.

“Enabling our Hilton Honors members to use their points to shop at Amazon.com, along with the other industry-first perks we’re announcing today, are some of the many ways we are honouring that commitment.”

Hilton Honors members can redeem their points for an award night or a stay using a flexible combination of points and money.

Beginning later this month, members can use the new Hilton Honors Points & Money slider to select how many points they want to redeem toward a room. This means members will now be able to use their Points faster for hotel stays, any time, with no blackout dates.

Beginning in April, Hilton Honors members will be able to combine – or “pool” – their points with up to 10 friends or family members for free.

“These new perks revolutionise how all Hilton Honors members can use their points. Frequent travellers told us they want more flexibility, while less frequent travellers want to be able to use their points in more ways and more quickly,” says Mark Weinstein, senior vice president and global head, customer engagement, loyalty and partnerships.

“Now more than ever, Hilton Honors is the most flexible, useful, and valuable guest loyalty programme – giving our members more of what they want most.”

As part of a rebranding, Hilton also reveals a new corporate identity and logo. The company no longer uses “Worldwide” in its name and is simply as “Hilton”.

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