Google for jobs: How to make more direct applications – New challenges for online & social recruiting
Hong Kong – 22 June 2017 –
The goal is clear: reducing advertising budgets and more direct applications on the hotel’s own website. The digital hotelier must now also strategically address HR marketing. The start of “Google for Jobs” in the U.S. shows that new homework is to be made for successful online & social recruiting.
How Google for Jobs works:
Professional CMS and SEO
The web presentation of your hotel must consistently be based on clicks from mobile phones and tablets: Responsive design depending, fast loading of photos and videos. Crucial is the optimization of all relevant content for the search engines: Open content management system (CMS) with a speaking URL (web addresses), keyword tagging of photos.
Correct job names and keywords
Evaluations of search queries show that many job advertisements need to be labeled even more accurately, such as e.g. “Chef de cuisine” or “executive chef”; On the one hand, correct spelling is important as well as an imagination of synonyms.
About Hospitality Leaders, World’s leading career network for hospitality management:
Innovative application management system
HR marketing is one task, proactive E-Recruiting another: An adequate applicant management system such as of Hospitality Leaders (https://www.hospitality.pro/recruitment) places the open positions on its own website and processes online applications – innovative with an online profile as with the world’s leading career network www.hospitality.pro – with just a few clicks in the internal processing process ; Decision criteria No. 1 for a system selection should be demonstrable time savings (reduction of process costs), interfaces to HR management software and connections to communities / business networks.