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Do you have an effective HR strategy? The goal must be more direct applications! Guide for more success in recruiting in the hospitality industry

Profile Photo By: Carsten Hennig
June 9, 2017

Do you have an effective HR strategy? The goal must be more direct applications! Guide for more success in recruiting in the hospitality industry

Hamburg, Germany – 9 June 2017 –
How much budget do you spend on job ads? How much attention will be paid to your job ads in an ever-shrinking candidate market? Do you measure your advertising success in recruiting at all? The new challenges for the HR strategy in hospitality are unmistakable. If the number of applicants decreases – trainees up to -70% – HR marketing will have to be much more professional. Because: to attract guests is not the problem of attracting new employees. Illustre initiatives such as Emoji campaign by Rezidor’s Prizeotel for more fun to promote a future job in the hotel industry, but for some still strange, but are just a proven means for more success in the recruiting.

Professional recruiting management with TMR tool by Hospitality Leaders

These are the most important measures in HR marketing:

  • Extensive landing page for jobs & applicants on hotel website
  • Direct recruitment on vacancies with professional recruiting tool
  • Targeted online advertising in the social web for direct marketing (Facebook, Instagram, YouTube!)
  • Refined PR strategy for recruiting: press releases, blog, separate social media channels at Instagram, Snapchat, YouTube
  • Annual program for training (workshops, excursions, job exchange) and further education (microtraining / blended learning / e-learning)
  • Innovative added value for apprentices & employees, e.g. Bicycle, Smart, Tablet PC
  • Promote Trainees & applicants for online profiles at Hospitality Leaders in order to be able to pursue them in the future career path and, if necessary, to bring them back into their own business
  • Employer ratings

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