First hotel chain with own mobile game – Hard Rock to launch Puzzle Match app
Orlando, Florida – 31 August 2017 –
Hard Rock International launched its Hard Rock Puzzle Match game that features cutting-edge and beautiful art, great music and engaging gameplay. The game will be available starting today for download on the App Store and Google Play.
Hard Rock Puzzle Match allows players to work their way through challenging levels and puzzles in order to complete their Hard Rock memorabilia collections while exploring famous Hard Rock landmarks and locations from London to Las Vegas, New Delhi and Barcelona. Each city has a special set of cards that need to be completed, offering players the opportunity to learn about each location in the process.
“We are constantly looking for opportunities to increase and deepen brand affiliation among Hard Rock’s millions of loyal fans around the world and we are excited to bring them this new game, which will also allow us to unite the online and offline experiences that the Hard Rock brand offers,” said Kresimir Spajic, Senior Vice President of Online Gaming at Hard Rock. “Working with Ilyon has been an amazing experience as the team was able to perfectly capture the spirit and uniqueness of our brand, bringing the Hard Rock experience to the fingertips of people all around the world.”
Internationally-recognized as a world-class restaurant and hospitality brand, Hard Rock operates cafes, hotels and casinos across the world that are visited by more than 79 million guests each year. Its first cafe opened in London, England, and from there the brand has expanded to major cities, including New York, Los Angeles, Chicago, Paris, Sydney and Tokyo, and exotic settings such as Kuala Lumpur, Dubai and Malta. Each of the brand’s locations features rock memorabilia from Hard Rock’s extensive collection, which is the largest of its kind in the world.
“While we have developed and launched many different types of games, this collaboration and game development process was a truly special opportunity for our team,” said Yonatan Erez, CEO of Ilyon. “We worked incredibly hard to bring everything that is unique about Hard Rock to the small screen and we are excited to deliver what we believe is simply an amazing gaming experience to Hard Rock’s loyal fans across the globe.”