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Appointments, Leadership

Tracy to head Hard Rock in Asia

Profile Photo By: Steve Shellum
October 30, 2017

Tracy to head Hard Rock in Asia

Tokyo – 30 October 2017 – 
Hard Rock International promotes Edward Tracy to chief executive officer, Asia.

Edward Tracy
Edward Tracy

Currently, Tracy is focused on Hard Rock Japan in its efforts to develop a signature Hard Rock Integrated Resort). His new appointment is a strategic move designed to support the company’s growth plans in the region.

With the latest addition to the Hard Rock Hotel portfolio, Hard Rock Hotel Shenzhen, China, and 30 years of Hard Rock Cafe operations in Japan, the company intends to apply this expertise and recognition as a major contender among the bidders for resort licenses following the recent passing of Japan’s Integrated Resorts Promotion Bill.

“As the former CEO of Sands China Ltd and CEO of the Trump Organization, Tracy brings more than 30 years of proven gaming, hospitality and integrated resort experience to Hard Rock,” said Jim Allen, chairman of Hard Rock International.

“We are confident in Tracy’s ability to lead the company’s efforts in Asia and we look forward to seeing our business continue to grow under his leadership.”



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