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Appointments, Leadership

New management roles at Pan Pacific

Profile Photo By: Steve Shellum
August 23, 2017

New management roles at Pan Pacific

Singapore – 23 August 2017 –
Pan Pacific Hotels Group appoints Kevin Croley as senior vice president, business development, in a newly created role in the executive management team.

Kevin Croley
Kevin Croley

It also names Cinn Tan as chief sales & marketing officer to oversee sales and marketing.

Both roles are based out of the Group’s corporate headquarters in Singapore. 

Croley will focus on developing strong relationships with third-party owners and the sourcing of new management agreement opportunities for the group in key markets across Asia Pacific, North America and Europe. 

He was previously the group’s senior vice president, marketing, leading the development of its brand strategies as well as its loyalty, distribution and digital platforms. 

Over a diverse 30-year career in hospitality – of which 25 years were spent in the Asia-Pacific region – Kevin has held senior positions with Hilton Worldwide, Anantara and InterContinental Hotels Group. 

Tan is responsible for driving the marketing and sales strategy and synergising efforts across the group’s portfolio of Pan Pacific and PARKROYAL hotels, resorts, and serviced suites. She has more than 20 years of Asia-focused sales and marketing management experience. 

She was most recently chief operating and marketing Officer at Yearth Alliance, a start-up she co-founded to provide online sales and marketing capabilities as well as a loyalty programme to individual hotels and boutique chains in the region.

Prior to this, she was based out of Shanghai where she headed up marketing and sales as senior vice president of marketing & sales for Jin Jiang International Hotels.

She started her career in hospitality with the Ascott Group, where she spent more than 10 years in Singapore and China leading its sales, revenue and distribution, as well as branding and marketing functions. 



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