Starwood Has Big Plans for Sheraton in Next Year
Starwood Hotels & Resorts Worldwide, Inc.?announced today at the Sheraton Hotels General Manager Summit in Seattle that Sheraton Hotels ? its largest and most global brand ? is set for record-breaking growth over the next 12 months.
According to Starwood, 35 new Sheraton hotels are slated to debut in the next year. Nearly half of the new Sheraton hotels will open in China, widening Starwood?s reach as one of the largest upscale global hotel operators in the Asia Pacific region. Sheraton will also enter numerous new markets including Samoa, Tajikistan and Kazakhstan, and return to Iraq.
?Sheraton continues to grow at a phenomenal pace by leveraging its first-mover advantage in markets across the globe,? said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts. ?Asia Pacific continues to drive the brand?s future pipeline growth, but we are also experiencing strong demand in other emerging markets including Eastern Europe and the Middle East. In addition, the resounding success of our brand-wide revitalization and multi-billion dollar investment to enhance the brand over the past several years has led to a growing number of conversion opportunities in more mature markets.?
After amassing more than 100 APAC hotels in 2013, Sheraton continues to build momentum in the region with 23 openings expected by February 2015. Sheraton will open approximately one hotel every three weeks in China alone, reflecting the brand?s aggressive growth primarily in the country?s secondary and tertiary markets. The brand will launch in Wuhan, Shaoxing, Nanchang, Zhengzhou, and Qingdao, while adding its third hotel in Beijing and fifth in Shanghai. More than 13 additional Sheraton hotels are slated to open in China by 2017.
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