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Simply The Guest Awards 2012

Profile Photo By: British Hospitality Association
January 9, 2013

Simply The Guest Awards 2012

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LateRooms.com names the top-rated British hotels on a wave of rave reviews

LateRooms.com today turns the spotlight on the accommodation that hotel-goers love the most with its Simply The Guest Awards, which recognise the properties with the most positive customer reviews on the site. The hotel booking specialist has identified the winning hotels for 2012 using its huge database of genuine customer reviews, and the awards will see XX hotels honoured with a coveted LateRooms.com Simply The Guest Award.

After an exhaustive hunt through its 70,000 hotels, B&Bs, cottages and apartments, the team at LateRooms.com identified the properties that scored the highest in the all-important customer feedback reviews. Ranging from a romantic gem in Ayr to a picturesque golf haven in Plymouth, and taking in practical family properties through to stylish boutique getaways, the Simply The Guest Awards are the first of their kind from LateRooms.com, and will recognise properties all over the UK. Indulgent categories such as Best Luxury Hotel and Best Spa Hotel are included alongside categories focusing on pet-friendly, historic and countryside hotels.

?We know that when booking a short break all of our customers have different needs, be it a hotel next to a fantastic beach, or a romantic retreat deep in the countryside,? says Jessica Reading Director of Marketing & User Experience for LateRooms.com. ?With the Simply the Guest Awards we hope we will inspire some amazing short breaks for 2013, recognise the valuable feedback which our customers provide our properties, and at the same time, showcase our top rated hotels.?

The reviews that were used to identify the award winners score hotels on their service, cleanliness, location and general guest experience. LateRooms.com guests are only given the opportunity to review a property once their stay is complete ensuring each and every review is genuine,unlike some other sites that allow anonymous or fake customers to leave reviews. The reviews database is seen as an important port of call for customers to check outa hotel before they check in, with a recent survey by LateRooms.com revealing 40% of customers would not book a hotel without reading guest reviews first.

Source: BHA

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