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Starbucks Exceeds Goals with More Than 100 Million Starbucks® K-Cup® Packs Shipped

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January 27, 2012

Starbucks Exceeds Goals with More Than 100 Million Starbucks® K-Cup® Packs Shipped

SEATTLE, January 26, 2012 – At the end of 2011, just two months after the launch, Starbucks Coffee Company (NASDAQ:SBUX) shipped more than 100 million K-Cup® packs and achieved a weighted All Commodity Volume (ACV) distribution across all channels of approximately 71 percent.*

“Thus far, we’ve reached 11 percent dollar share in the premium single cup segment with Starbucks® Coffee K-Cup® Packs,” said Jeff Hansberry, president, Channel Development for Starbucks.** “Our focus with the initial launch has been on Keurig® Single Cup Brewer owners. Our next big opportunity will be to attract new customers to the category. We are confident the combination of the Starbucks Experience with the quality and value of Starbucks® Coffee K-Cup® Packs will ultimately make this a billion-dollar business over time.”

Source: Starbucks

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