Hospitality Leaders Hospitality Leaders Menu 0
Google Translate
Hospitality Industry News

?Over 18 only? ? the Hungarian consumers are perceptive. A new, responsible expert helps the Dreher S?rgy?rak (Dreher Beer Manufacturers) Zrt. to communicate responsibly (Translation)

Profile Photo By: H L
June 25, 2012

?Over 18 only? ? the Hungarian consumers are perceptive. A new, responsible expert helps the Dreher S?rgy?rak (Dreher Beer Manufacturers) Zrt. to communicate responsibly (Translation)

Summer festival season is beginning and beer advertisements are proliferating, so no wonder that the question of responsible alcohol consumption is receiving more attention. According to a recent international survey, advertisement plays a significant role in forming consumer attitudes, and these findings are supported by a domestic survey of Dreher S?rgy?rak, which shows that 42% of Hungarian shoppers remember the responsible consumption message placed on the beer [bottles].

Source: SAB Miller

News-Vorschläge

Uneingeschränkter Zugang

Erhalten Sie vollen Zugang zu Nachrichten aus Hotellerie und Gastgewerbe.

Jetzt anmelden. Kostenlos.
Oder importieren Sie Ihre Angaben aus