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New tool for monitoring hotel reviews

Profile Photo By: British Hospitality Association
July 25, 2012

New tool for monitoring hotel reviews

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New global partnership gives TrustYou clients authorized access to TripAdvisor review

TrustYou, online reputation management market leader for the hospitality industry, announced today that it has entered an agreement with TripAdvisor?, the world?s largest travel site*, as global authorized partner.

The new partnership will give TrustYou clients the ability to monitor their TripAdvisor reviews in 21 languages through the TrustYou reputation management tool. TrustYou users have access to a comprehensive report, granting TrustYou?s 10,000 world-wide clients, which include some of the most recognized names in the hospitality industry ? Accor, Starwood, Marriott, Omni, M?venpick and The Ritz London ? 24/7 insights into new reviews and a summary of other TripAdvisor performance metrics. This gives clients the ability to track their online reputation and analyse guest feedback in real-time.

?We believe it is increasingly important for hoteliers to monitor consumer feedback and respond to user reviews if they want to be better positioned to understand their customers? needs in the era of social media,? said Severine Philardeau, Vice President, Global Partnerships at TripAdvisor. ?This partnership shows TripAdvisor?s commitment to providing hoteliers with the most up-to-date and accurate information to understand what guests are saying about their stay, respond to their reviews, and improve their service.?

?We want to provide the hospitality industry with the most valuable, actionable customer intelligence available in the industry and this partnership with TripAdvisor was absolutely necessary to achieve that goal,? said Benjamin Jost, CEO and co-founder, TrustYou. Jost continued, ?Hoteliers must embrace online traveler feedback. Social media and online reviews are here to stay. The winners and losers will be decided by those that find the right tools and take the right actions to ?listen? and ?understand? what their customers are already telling them they like and don?t like.?

?As a global leader in hospitality, we are compelled to provide our guests with an experience that beats their expectations upon each and every visit,? said Fran?ois Dung, Vice President consumer intelligence at Accor. ?The TripAdvisor-TrustYou partnership gives Accor a significant advantage in conducting the analysis necessary to improve operations, train our global staff, mraise service levels and drive incremental revenue.?

Studies show 70% of consumers trust online opinions. TrustYou is the standard for reputation in the hospitality industry and measures and analyzes global sentiment for more than 400,000 hotels worldwide and 100 million reviews in 23 languages. First-time clients can use the code TYTA2012 when speaking with a TrustYou advisor to get 20% off on services if they enroll by September 15, 2012.

Source: BHA

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