Choice Hotels International Helps Baseball Fans Get In The Game
Hotel Company Partners with MLB Advanced Media on New Officially-Licensed Predictive Mobile Game
Choice Hotels International (NYSE: CHH), one of the world’s largest hotel franchisors and the first hotel company with its own mobile application, is putting its name on another mobile app through a partnership with MLB Advanced Media (MLBAM), the interactive media and internet company of Major League Baseball. The hotel giant is announcing it is now in the dugout as the presenting sponsor of MLB PrePlay for the 2012 MLB Postseason.
The gaming application, which was created by PrePlay, Inc., a predictive gaming studio, allows baseball fans to forecast every swing and pitch in live baseball games as well as make pre-game and between-inning predictions for game stats and player performances. Fans can challenge fellow gamers to compete and see how their prediction skills stack up per game, per week or all season long on leaderboards within the app. The app also comes equipped with Facebook and Twitter integration, in-game chat rooms and a trophy case.
“It’s great to be on the same team as MLBAM and PrePlay,” said Alexandra Jaritz, Senior Vice President of Brand Strategy and Marketing for Choice Hotels International. “Everyone enjoys following America’s pastime, whether it’s live on the field or through a gaming app on a mobile device. Choice Hotel guests are no exception. They have incredible loyalty ? toward us and their favorite baseball teams, whether they are at home or on the road.”
“Partnering with PrePlay and Choice Hotels to deliver a mobile experience in which fans can challenge friends, family and other fans while watching live baseball games allows us to collaboratively utilize the latest mobile gaming technologies to bring the game to fans in fun and engaging ways,” said Kenny Gersh, Senior Vice President of Business Development for MLBAM.
MLB PrePlay for iPhone, iPod touch and iPad is now available for download at Apple’s App Store.