Swire Hotels Introduces Leica House Collection Photography Project
(Hong Kong/Beijing September 2011) ? Following the initiatives of working with local creative talent, Swire Hotels? House Collection: The Opposite House, Beijing and The Upper House Hong Kong have collaborated with Leica camera, commissioning four local photographers, two from each of the respective cities to photograph the properties with the themes of ?Beijing opposites? and ?Hong Kong views from the top?, using a Leica camera of their choice.
The result is a diverse and eclectic mix of new perspectives on the Houses, seen through the lenses of different Leica cameras (film and digital) and the four young photographers who are children of the 80s.
A Leica House photography contest themed ?Beijing Opposites? and ?Hong Kong Views From The Top? will run from October 6 ? November 30, 2011. Entries from all over the world are accepted as long as they fit into the theme shot in the respective cities. Prizes include a Grand Prize LEICA X1, First Prize for Hong Kong LEICA D-LUX 5 and First Prize for Beijing LEICA D-LUX 5. The runner up prize for Hong Kong is a one night stay in a suite at The Upper House, and the runner up prize for Beijing is a one night stay in a suite at The Opposite House.