Hotels.com expands APAC presence with new Indonesia and Vietnam sites
Consumers in the region can now ?wake up happy? to 15 Hotels.com websites in ten languages
Travellers in Vietnam and Indonesia can now book over 135,000 hotels worldwide on localized Hotels.com sites tailored to their destination preferences and languages. The global hotel expert has reinforced its commitment to serving customers across the whole region with the addition of these two new country versions, bringing the number of Hotels.com sites across Asia Pacific to 15 portals in ten languages.
Johan Svanstrom, Vice President and Managing Director of Hotels.com Asia Pacific, said: ?We are extremely pleased to extend our extensive range of hotels as well as unique, user-generated content to more consumers in Asia Pacific. Countries like Indonesia and Vietnam, with over 330M people in total, are key growth markets for online travel, as broadband, mobile internet and credit card penetration continue to rise. The new Hotels.com websites in Bahasa Indonesia and Vietnamese languages will help meet this burgeoning demand, and further strengthen the Hotels.com brand in the region.?
In addition to meeting rising demand among holidaymakers, Hotels.com also expects to see more corporate travellers book accommodation on its sites in Asia Pacific. ?Online travel, especially business travel, is in the pink now, with increasing use of the web to book both flights and hotels. With 15 Hotels.com sites in ten languages in Asia Pacific, we are definitely in a great position right now to meet the robust growth in demand for both leisure and corporate travel,? said Svanstrom.
Besides strong global and local content, users in Indonesia and Vietnam will also enjoy access to more than 2 million hotel reviews on Hotels.com, as well as some of the best room rates in the industry. As the market leader in online hotel bookings, Hotels.com is able to capitalise on its global size to negotiate competitive rates and constantly provide consumers with attractive deals.
As part of its strategy to further increase its foothold and tap on the booming growth in the region, Hotels.com is continuing to invest in technology, marketing and headcount in Asia Pacific.