Swire Hotels unveils its new British hotel brand Chapter Hotels ? local hotels at the heart of great British Towns and Cities
18 October 2010, London ? Building on the successful launches of the ?House? and ?EAST? brands with the openings of The Opposite House in Beijing, The Upper House and EAST in Hong Kong, Swire Hotels today announced the launch of ?Chapter Hotels,? its new British hotel brand.
Chapter Hotels will operate contemporary hotels of the highest quality, which draw inspiration from their locations in the heart of great British towns and cities. Each Hotel will reflect the individual skills and passions of the architects, artists and artisans who have collaborated in its creation.