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Crowne Plaza Antwerp starts using Get Into More for optimizing Meeting & Events revenue

Profile Photo By: Carsten Hennig
December 4, 2017

Crowne Plaza Antwerp starts using Get Into More for optimizing Meeting & Events revenue

Antwerp, Belgium – 4 December 2017 –
Crowne Plaza Antwerp has started using a new M&E intelligence tool. This enables the commercial teams to visualize key revenue performance information.  As a result, both strategical and day-to-day decision making can be done in an efficient and professional way, optimizing Meeting and Events- and group business.

Get Into More

Get Into More integrates with the Oracle Opera PMS solution. Crowne Plaza Antwerp is using a daily updated version of this new M&E tool. Based on the business intelligence shown in dashboards the management and commercial teams of the hotel can base their forecasts and tactics through:

  • Demand Calendar
  • Lead time analysis
  • Meeting room occupancy

Vincent Jacobs, Director of Sales at Crowne Plaza Antwerp: “It used to take us a lot of time to manually generate reports about M&E figures. As a result, we did not always have day-to-day accurate data available. Get Into More automates this process for us, without any manual work we get accurate information presented in a detailed but easy to use dashboard.”   

 

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