Growth in mobile usage for hotel stays presents opportunity, challenge for hoteliers
Costa Mesa, California – 15 July 2017 –
Mobile apps are becoming as central to the hotel guest experience as soft pillows, extra towels and a competitive price. According to the J.D. Power 2017 North America Hotel Guest Satisfaction Index Study, incorporating mobile apps and functionality into a hotel stay is associated with higher guest satisfaction. Integrating this technology also makes guests more willing to share their positive hotel experiences on social media.
The risk for hotels is that greater use of mobile devices for booking means some guests might … Read More