Employer branding requires considerable groundwork
Villach/Austria – 06 March 2017 –
Employer branding is a comprehensive concept that starts at a very early stage and requires considerable groundwork, until it becomes visible in the form of brochures or videos. It requires a unique identity of the company and its operators, says Stefan Nungesser, Professor for hotel management at the University of Applied Sciences in Kärnten.
„Who are we? What defines us? What makes us authentic? What’s our philosophy? How do we live our values? These are very important questions that constitute the starting point for a comprehensive employer branding concept. … Read More