What you always wanted to know about loyalty programs in the hospitality industry
Phoenix, Arizona – 20 September 2017 –
For something you have always understood, a survey sometimes has to be performed in order to eventually find confirmation. This also applies to Best Western Hotels.
Now, 1,400 hotel guests in the USA were asked about customer loyalty programs. The not surprising results: 42 percent of respondents say that a loyalty program is the most likely choice of resort and 29 percent say that it always influences the selection. Just two percent of respondents in the … Read More