Wyndham produces hotel sitcom
Wyndham Rewards has produced what it says is the hospitality industry’s first sitcom for hotel guests – “upping the ante for in-room entertainment and giving travellers everywhere reason to take pause before reaching for their remotes”.
With a phased distribution to more than 7,500 Wyndham Rewards hotels around the world, the series “Have Points, Will Travel” series follows a young married couple as they travel down the west coast of the US with only the clothes on their backs and one million Wyndham Rewards points to get them there.
Described as a “mockumentary sitcom meets reality TV”, its aim is to show guests how simple and rewarding a great hotel loyalty programme can be.
“It’s no secret that in-room hotel TV programming is boring. Most people tune it out or click it off,” said Noah Brodsky, senior vice president of worldwide loyalty and engagement at Wyndham Hotel Group.
“Talk about a missed opportunity. At Wyndham, we have hundreds of thousands of guests staying at our hotels each and every night. That’s hundreds of thousands of opportunities to connect on a daily basis in a way that’s not only fun and fresh, but that keeps us top of mind when they travel.
“Great brands don’t just put out ads, they speak to their customers in ways that are memorable and that resonate. Great brands are creative, take chances and add value. That’s what we’re doing with Wyndham Rewards and ‘Have Points, Will Travel’.
“We have an opportunity to not only educate and entertain our guests, but inspire them to travel and create adventures of their own.”