Study reveals the untapped potential for event technology
Las Vegas – 5 October 2016
61.3 per cent of meeting professionals agreed that currently available event technology makes event management much easier and that it will develop and change dramatically in the next 10 years, but 92 per cent admit that meeting planners are not making the most of such technology solutions.
These were among the key findings of new research carried out for IMEX America by Meeting Professionals International (MPI) providing fascinating insight into the views of meeting professionals on event technology.
It also revealed that when buying event technology products and services, only 21.2 per cent of those surveyed approached the project with confidence.
Carina Bauer, CEO of the IMEX Group said: “Event technology is a fast growing sector that offers vast untapped potential to help with the planning and efficient operation of events.”
The survey also asked “what problems do you face in your day-to-day work that you would like technology to solve for you, that isn’t currently covered?” The responses revealed a strong widespread demand for ’consolidation, integration, ‘one-stop’ complete solutions and consistency.’
Typical of these views were requests for ‘the compilation of information from various sources/modules into a single flexibly formatted report;’ ‘a one-stop, affordable complete event management solution, from exhibitor management to budget reconciliation’; and ‘one SMMP system consolidating everything including event management and procurement’.