Starwood on track in Middle East
Starwood announced that it is on track to grow its portfolio in the Middle East to 100 hotels by 2020. This follows five new deal signings that will add over 1,200 rooms in the UAE, Saudi Arabia and Qatar. Starwood will also open five hotels in 2016 across the United Arab Emirates, Saudi Arabia and Qatar.
“The Middle East continues to be one of Starwood’s fastest growing markets and we are immensely committed to the trust that owners have in our world-class brands,” said Michael Wale, president of Starwood, Europe, Africa and Middle East.
“Our long-established presence in the region, and the value we deliver, has set us ahead to further expand our footprint and strengthen our guest loyalty.”
Simon Turner, Starwood’s president of global development, said: “We continue to strengthen Starwood’s leadership position in the Middle East through an aggressive growth strategy that will increase our footprint by 75 percent in the next five years.”