Starwood continues strong North America growth
Starwood announces strong continued growth in North America, following its fifth consecutive year of increased signings with 92 new hotel deals in 2015, an increase of 44 percent over the previous year.
During 2015, the company also opened 43 new hotels, nearly double the 2014 number.
“Our strong growth in North America played a significant part in Starwood’s record-breaking growth last year, fuelled by notable increases across our brand portfolio, particularly our select service and our luxury brands,” said Simon Turner, president of global development. “North America remains an extremely important market for the company, with 55 percent of our existing portfolio and one third of our global pipeline, and we see continued growth momentum across all of our brands in 2016.”