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Sheraton accelerates growth in Asia Pacific

Profile Photo By: Steve Shellum
February 24, 2016

Sheraton accelerates growth in Asia Pacific

Sheraton Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, announced accelerated growth plans for Asia Pacific, continuing its sharp focus on Sheraton 2020, a comprehensive 10-point plan designed to put the brand firmly back into the global spotlight.
Following the most recent designation of Sheraton Grand Macao, Cotai Central in January, the brand is continuing its rapid expansion of Sheraton Grand by welcoming three properties to the premier tier: Sheraton Grand Shanghai Pudong Hotel & Residences, Sheraton Grand Guangzhou Huadu Resort and Sheraton Grand Jakarta Gandaria City Hotel.
Sheraton also revealed plans to open more than 20 properties in the region by mid-2017, supporting the brand’s Sheraton 2020 goal of adding 150 new hotels by 2020.
“As we complete the first year of our bold new vision for Starwood’s most global brand, Sheraton 2020 initiatives are already underway to establish Sheraton as the hotel brand of choice everywhere,” said Vincent Ong, senior director, brand management, Starwood Hotels & Resorts Asia Pacific.
“We are making tremendous progress in Asia Pacific, continuing to provide Sheraton guests with effortless travel experiences so they can experience more, from offering the new lobby bar menu Paired, to leading the expansion of the brand’s new premier tier, Sheraton Grand.”

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