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Rezidor pushes ahead

Profile Photo By: Steve Shellum
July 20, 2016

Rezidor pushes ahead

The Rezidor Hotel Group continues to report strong momentum in business development. Despite the challenging trading environment across Europe, the Middle East and Africa, the group signed more than 2,500 rooms during the second quarter of 2016 and opened more than 1,400 rooms – further strengthening the long-term strategy of asset-light and fee-based growth with a focus on emerging markets.

Radisson Blu Hotel Frankfurt , Germany
Radisson Blu Hotel Frankfurt , Germany

Rezidor’s operating portfolio now comprises 80,000-plus rooms and is complemented by a solid pipeline of 22,000-plus rooms.

“Q2 was particularly successful in Africa, one of our core growth markets. In Lagos/Nigeria, we signed the first Quorvus Collection member on the continent, and in Mauritius the first Park Inn by Radisson in the Indian Ocean”, said Elie Younes, executive vice president and chief development officer of Rezidor.

With the signing of a Radisson Blu hotel in Durban/South Africa, the company was the first international chain to complete the commercial triangle of Cape Town – Johannesburg – Durban.

In the course of Q2 Rezidor accelerated its opening pace and pipeline delivery – again with highlights in Africa. The group entered Morocco with the launch of the first Radisson Blu hotel in Marrakech, and inaugurated a flagship in Togo: The Radisson Blu Hotel du 2 Février in Lomé is with 102 meters the tallest building in West Africa and an African landmark, increasing brand awareness of Radisson Blu.
“Blu is not only Europe’s largest upper-upscale brand but also Africa’s fastest growing brand. We are committed to the continent and will continue to expand our network in line with our clear strategy, covering capital cities and selected hubs across Africa to drive scale and unlock value for our owners, partners, employees and guests”, said Younes.

In Brussels/Belgium, Rezidor opened the world’s first Radisson RED in Q2 2016 – a new lifestyle select brand inspired by the millennial mindset, art, music and fashion.

“RED is driven by bold design and breaks the traditional hotel model – it is extremely well received in the market,” said Younes. More than 15 Radisson REDs are currently planned or construction worldwide.

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