Rebrand at Outrigger
Outrigger Enterprises Group today rebrands OHANA Hotels and Resorts as OHANA Hotels by Outrigger, representing the company’s mid-tier, off-beach leisure brand with the brand promise of “Local hospitality and convenience in paradise.”
The new name and logo is part of Outrigger’s overall corporate brand strategy introduced last year when the company launched is premier global beachfront brand, Outrigger Resorts, and wrapped its collection of Hawaii resort condominiums into Hawaii Vacations Condos by Outrigger.
The rebranding announcement continues the company’s efforts to align its global portfolio, as well as solidify and build upon the company’s position in the hospitality industry.
“The transition to OHANA Hotels by Outrigger allows our guests to more easily recognise the brand as part of the Outrigger Hotels and Resorts portfolio and associate this with our global focus on providing unique, culturally authentic vacation experiences,” said Sean Dee, executive vice president and chief marketing officer for Outrigger Enterprises Group.
“We are confident this endorsement will provide benefits for both our guests and travel partners.”