Offline is the new poverty – Why hotels have to keep up with the crucial steps of digitalisation
Hamburg – A cheeky interjection of Carsten Hennig, December 2016
2016 was extraordinary; the beginning of 2017 will be even more dramatic. My forecast: A worldwide hacker attack breaks even the toughest OTA. For some days a majority of online bookings plunged. However, tourism is still increasing with reservations via fax, analogue telephone calls and cash payments.
This is why hotels need to be wise and regularly update their listings in “old media,” like telephone books, travel magazines and regional daily newspapers. The pendulum of digitalisation has come full circle to swing even stronger into the other direction in … Read More