Marriott to double in Europe
Marriott International in Europe said it will double in size once its acquisition of Starwood Hotels & Resorts Worldwide is complete.
In Europe, the company will reach over 123,000 opened or signed rooms when Marriott’s 61,000 open rooms join with Starwood’s 40,500 open rooms and the combined pipeline of 21,500 rooms.
Starwood’s luxury brands, including St. Regis, Luxury Collection and W Hotels, will also complement Marriott’s luxury brands, including The Ritz-Carlton, EDITION and JW Marriott.
The newly acquired luxury brands will complement Marriott’s existing offering in the economy and mid-tier sector, including Moxy Hotels, AC Hotels and Courtyard Hotels, yielding 22 lodging brands across Europe from economy to luxury.
Amy McPherson, president and managing director, Marriott International, Europe commented: “It’s been an extraordinary time for Marriott. We signed over 10,000 new rooms in 2015 for the first time in our history, doubling in size since 2010.
“Added to this unprecedented growth was the announcement of our Starwood acquisition which is expected to close in mid-2016. Our momentum is incredible.”