Hyatt Centric goes international
Hyatt Hotels Corporation expands the Hyatt Centric brand with the first international Hyatt Centric hotel slated to open in mid-2016 in Montevideo, Uruguay, and the development of the first Hyatt Centric hotel in Tokyo.
In addition, three Hyatt hotels in the US – California, Utah and Texas – are moving under the Hyatt Centric brand.
“The new and upcoming Hyatt Centric properties signal momentum for the brand’s global expansion plans and our foray into the increasingly popular upper upscale lifestyle segment, setting the stage for additional hotels in prime destinations by the end of this year,” said Steve Haggerty, global head of capital strategy, franchising and select service, Hyatt Hotels Corporation.
“The Hyatt Centric brand portfolio is comprised of full-service hotels with an efficient service model designed to collaborate with locally known partners to connect guests with authentic experiences.”
Sandra Cordova Micek, global senior vice president of brands, said: “The Hyatt Centric brand is created for millennial-minded travellers who are looking for authentic local experiences in the centre of the destination.”
The three new Hyatt Centric hotels in the US were chosen based on their sought-after locations and due to their “unique designs that reflect the hotels’ surroundings and local flair”.
Hyatt The Pike Long Beach (California) is now Hyatt Centric The Pike Long Beach;
Hyatt Escala Lodge at Park City (Utah) is now Hyatt Centric Park City;
Hyatt Market Street; and The Woodlands (Texas) is now Hyatt Centric The Woodlands.
The new additions join two hotels that opened in 2015 – Hyatt Centric The Loop Chicago and Hyatt Centric South Beach Miami.