?Digitally-enhanced? hotel for NY City
Renaissance Hotels expects to open New York City?s first digitally enhanced hotel in the heart of the garment district this spring.
Designed by Jeffrey Beers International, the Renaissance New York Midtown Hotel ?will capture the spirit of Wanderlust,?the brand?s new global design philosophy reflecting a contemporary transformation to appeal to the next gen business?traveller who seeks adventure with every business trip.?
The hotel will feature a mixture of ?high-low design elements celebrating the industrial grit and glamour of the city, and sensational, ever-changing digital experiences that will undeniably change the hotel scene in New York?.
Tina Edmundson, global officer, luxury and lifestyle brands, said: ?The Renaissance New York Midtown Hotel will be our flagship property and truly bring a ?renaissance? to the brand, melding the best of New York?s art, music and fashion into a creative and authentic experience for our guests.?
The new-build, 348-room hotel ? part of the Garment District community ? ?will celebrate the energy of the neighbourhood and the spirited creative industries that continue to thrive there, offering hyper-local insider information through the Renaissance Navigator programme.?
General Manager David DiFalco said: ?Today, pioneering business travellers enjoy a ?work hard, play hard? mindset and want to discover the hidden gems in the personality-packed neighbourhoods where they stay.
?We designed every aspect of the new Renaissance New York Midtown Hotel to make it easy for guests to unwind, explore and embrace the history and vitality within the hotel and all around us.?