Break the rules – Radisson Red attracts to Millennials
Brussels, Belgium – 10 November 2016
Millennials are not really interested in hotels. They’re interested in exchanging via social media and Airbnb. The sharing economy has of course put a dent in the traditional hotel industry, with many big chains attracting an older, wealthier generation, whilst younger people opt for the more economic solution of paying to stay in someone else’s home.
So what’s the benefit, apart from the obvious difference in price tag? Millennials want to know what’s happening locally, by locals and for locals. Hotels are for tourists, they think. millennials want genuine experiences, while hotels … Read More