Viceroy expands with iconic hotel in Buenos Aires
The vibe has been set in motion… Viceroy Hotel Group unveiled initial plans for Viceroy Buenos Aires, expected to open in 2019. Viceroy Hotel Group has been selected by Gnvgroup to brand and manage the first and only hotel planned for Madero Harbour, the largest and most exclusive mixed-use development in Buenos Aires. Viceroy Buenos Aires’ 125 hotel rooms and 30 residences will be designed by the esteemed architect Carlos Ott and will anchor the upscale urban planned community, poised to be the most highly sought-after place to work, play and be entertained in the Puerto Madero district.
Viceroy Buenos Aires will feature a signature restaurant, scene-stealing bar and lounge, pool, and spa, among other amenities to be announced. Of special note, the hotel will feature a rooftop experience unprecedented in Buenos Aires, with transformational spaces catering to travelers and locals alike, all resulting in elevated lifestyle at the heart of an epic location. As the only hotel in Madero Harbour, Viceroy Buenos Aires gives guests and residents access to it all — a shopping center with 120 elite retail outlets, world-class restaurants, nightlife, cinemas, a heliport and more. That’s not to mention the hotel’s prestigious neighbor, Harbour Tower, the architectural marvel also designed by Ott.
The announcement of Viceroy Buenos Aires furthers VHG’s commitment to expansion into Latin America, the hottest and fastest growing market sector for hospitality. In fact, VHG just announced its arrival in Panama; the upcoming Viceroy Bocas del Toro Panama will be the first in the region to feature luxury overwater villas. VHG anticipates solid growth in this market and will remain one to watch.