Worldhotels signs with e-commerce firm
Worldhotels signs a partnership with online hospitality marketing firm Vizergy aimed at creating ?a more robust, easier to navigate online relationship between independent hoteliers and their guests?.
Worldhotels represents a global hotel portfolio of 500 properties in 250 destinations and 65 countries. Chief operating officer Geoff Andrew said: ?We are strategically developing our portfolio to add new key destinations and reinforce destinations with high potential. At our size, we need to carefully consider how we grow our portfolio. Our development strategy has to reflect our focus on quality over quantity.?
Worldhotels has welcomed 10 new hotels to its global portfolio so far in 2015, including three in North America, four in Europe and three in Asia.
Worldhotels? business model offers independent hotels and local hotel groups the exposure and strength of an international brand, but gives them the freedom to run their operations as they prefer.
Executive vice president Tom Griffiths said: ?Online revenue generation is key to optimising revenues at traditionally non-branded properties and Vizergy?s platform gives our hotels a great online toolkit to drive internet bookings.?