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Travel agents report record use of GDS

Profile Photo By: Steve Shellum
September 25, 2015

Travel agents report record use of GDS

TravelClickTravel agents are reporting a record use of Global Distribution Systems (GDS) to make hotel reservations, according to a study by TravelClick and market research firm Phoenix Marketing International.
The 2015 Global Travel Agent GDS of more than 900 travel agents located throughout 48 countries surveyed travel agents who use Amadeus, Sabre and Travelport.
Over half of global travel agents (51 percent) reported that they are using the GDS more often compared to the past two years.
Additionally, over a quarter (29 percent) said that they are using GDS shopping displays more often compared to the past two years, and nearly two-thirds (65 percent) said that they are aware of the GDS promotional text messages.
Among those who were aware of these promotional messages, nearly a quarter (24 percent) request additional information by viewing the screen that?s attached to the promotional message, and 29 percent look inside of the GDS system for this information.
Sixty-nine percent also reported that they will book a great hotel offer regardless of advertising screen type.
?Travel agents around the world are increasingly utilising the GDS for hotel research and reservations,? said John Hach, senior industry analyst, TravelClick.
?This study correlates with our business intelligence projections that 2015 will be a record year for GDS hotel bookings. The growth reinforces the importance for hoteliers to pay extra attention to the GDS, especially as it is one of the highest average daily rate channels for maximising RevPAR.?
Over half of agents stated that they book away from hotels that do not offer best rates within GDS
Rate parity ? maintaining consistent rates for the same product on all online distribution channels.
They were virtually unanimous in their belief that GDS systems should offer rate parity (96 percent considered this somewhat or very important).
Over half stated that they actively book away from hotels that do not offer their best rates within the GDS, and if there is a better rate that?s outside of the GDS, a travel agent will book through that channel.
Agents also universally reported that they actively work to save their corporate clients money, as 47 percent stated that they book best available rates over negotiated rates to save on hotel room costs.

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