PATA ties up with Phocuswright
Travel industry research firm Phocuswright and the Pacific Asia Travel Association announce a joint partnership giving PATA Technology Forum attendees access to unique Phocuswright content and research. The PATA Technology Forum takes place at PATA Travel Mart 2015, in Bengaluru, India, on September 6.
“The pace of technological change in the travel industry is unprecedented,” says Mario Hardy, CEO of PATA. “Traveller expectations continue to rise amid new devices, new channels, an explosion of social content, and more travel options than ever before.?