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New niche brand for Scandic

Profile Photo By: Steve Shellum
October 7, 2015

New niche brand for Scandic

ScandicScandic launches a collection of what it calls ?unique signature hotels? which will be marketed under their own names with the extension ?by Scandic?. The first signature hotel will be Grand Central by Scandic in Stockholm.
The signature hotels will be characterized by their unique history and character and designed as distinct social meeting places.

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