New- and old-school hotel booking approaches growing
Consumers used both ?new school? and ?old school? approaches to book hotel rooms for business and leisure travel in Q2 2015.
According to data from the TravelClick North American Distribution Review, mobile bookings through hotel company websites (Brand.com), online travel agents (OTA) and in-person travel agents (GDS) experienced the most growth.
OTA, which includes Expedia.com, Hotels.com, Bookings.com, etc, Brand.com and GDS channels all experienced healthy growth in the transient segment, up 9.7 percent, 5.8 percent and 2.2 percent respectively.
Hotel Direct (calls made directly to the property and walk-in customers) and calls to a hotel?s 800-number (the CRO channel) decreased, by -7.2 percent and -5.6 percent, respectively.
?Mobile bookings are increasing at impressive levels and we anticipate the trend continuing into the foreseeable future,? says John Hach, senior industry analyst at TravelClick.
?It?s not just millennials who are using their mobile devices to research and book rooms ? it?s happening across all major consumer segments. Interestingly, the GDS continues to demonstrate growth, especially with higher ADR bookings.?
Average daily rates (ADR) across all channels increased by 4.4 percent compared to Q2 2014. The GDS channel has the highest growth in the quarter, up 4.9 percent year-over-year.