Marriott?s Hot Shoppe launches on YouTube
Marriott International launches a five-episode animated web series, Hot Shoppe, on YouTube.
The series highlights Marriott?s history while showcasing the lodging company?s five core values ? putting people first, pursuing excellence, embracing change, acting with integrity, and serving our world.
Marriott International?s Content Studio led the overall creative development for the series, partnering with Los Angeles-based production company, Believe Entertainment, to produce the series. Each animated episode illustrates one of the brand?s core values.
?Original content creation is not a new idea for Marriott,? says Debbie M. Harrison, global officer, culture, at Marriott International.
?In the 1960s, Hot Shoppe produced a weekly comic book; yesterday?s comic book is today?s YouTube video. We were innovative in the 1960s and today we?re continuing our innovation tradition communicating in new and engaging ways.?