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Marriott gets Fit in Caribbean

Profile Photo By: Steve Shellum
August 6, 2015

Marriott gets Fit in Caribbean

MarriottMarriott Caribbean & Latin America Resorts launches its ?Fit in Paradise??initiative with YouTube fitness personality and blogger Sarah Dussault ? also known as?Sarah Fit.
As part of the initiative, Fit is visiting each of the Collection?s resorts, where she is filming a series of workout and lifestyle videos which will be rolled out across her social media channels, as well as those of Marriott Caribbean & Latin America Resorts. These videos will feature Fit engaging in a specific workout set amidst the backdrop of each resort.
In addition to workouts, she is also producing videos that showcase the resorts themselves, as well as their local destinations.
She will develop property-specific fitness and wellness tip sheets, highlighting ideas to stay active and ways to eat healthy at each destination. Examples include experiencing the juice and kombucha bar at Grand Cayman Marriott Beach Resort or taking a SUP Yoga class at Frenchman?s Reef & Morning Star Marriott Beach Resort. The tip sheets are tailored to each resort and will be available in guestrooms.
She is also creating menu recommendations highlighted at a designated restaurant in each resort, in addition to crafting a signature Sarah Fit cocktail alongside property mixologists.
?We?ve created this partnership in order to help our guests enjoy a healthy yet fun experience while staying at our resorts,? says Michelle Bozoki, director of marketing & ecommerce for Caribbean & Latin America Resorts. ?Sarah Fit?s audience is largely millennial women interested in travel and a healthy lifestyle, so the partnership also allows us to better target this important demographic.?


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