Man U teams up with Asian casino resort company
Manchester United partners with Asian casino resort company Donaco International.
Donaco, founded in 2002, operates leisure and entertainment businesses across the Asia Pacific region, namely the Star Vegas Resort & Club in Cambodia and a five-star casino resort complex in Vietnam, Aristo International Hotel.
The agreement will see the two organisations working together to connect with the club’s 325 million fans across Asia, through the use of exclusive club content and branding.
Manchester United Group Managing Director, Richard Arnold, comments: “This is a significant partnership for Manchester United, with Donaco being our first ever Official Casino Resort partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea.
“We are looking forward to working with Donaco and bringing the excitement of Manchester United to our millions of fans in these countries.”
Donaco Managing Director, Joey Lim comments: “Through our partnership with Manchester United, we look forward to delivering compelling marketing campaigns to better engage with our customers and fans and help expedite our growth and footprint across the region.”