Hilton creates All Suites category
Hilton Worldwide is creating the All Suites brand category to include Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton, as well as changing up its brand leadership roster to further maximise performance across the enterprise.
The company said it orchestrated this movement to amplify its growing brand portfolio, and with its All Suites category, maximise the synergistic relationship that the three brands share across development, operations and sales. It said these changes will foster greater owner support, quality assurance and product enhancement.
Jim Holthouser, executive vice president, global brands, Hilton Worldwide, said: ?One of Hilton Worldwide?s greatest attributes is our brand management expertise and leadership. Today our brand management strength is as important as ever with the rapid global expansion of our brands and the need to keep them fresh, relevant and highly competitive.
?To continually strengthen our bench of brand management talent, we believe in giving our leaders broader brand exposure and experiences across different brand categories. With this in mind, I am delighted to announce that several of our brand leaders will be taking on new assignments within our portfolio.?
The following transitions will take effect in January 2016:
* Dianna Vaughan?will be promoted to senior vice president and become the global head, DoubleTree by Hilton. She will also continue to oversee the Curio brand.
* John Greenleaf?will be appointed to global head, Hilton Garden Inn.
* Adrian Kurre?will be appointed as global head, Homewood Suites and Home2 Suites.
* Bill Duncan?will oversee the newly created All Suites division encompassing Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton. He will also serve as brand manager for Embassy Suites.
Hilton?s suite-style brands comprise nearly 15 percent of the company?s current inventory and almost 20 percent of its pipeline by rooms.